I read every onboarding book worth reading.

Nir Eyal's Hooked, Donna Webber's "Onboarding Matters," Ramli John's "EUREKA," Wes Bush's "Product-Led Onboarding," Samuel Hulick's "The Elements of User Onboarding," and many more.

Plus my 20 years of experience watching hundreds of products struggle with the same problem: treating onboarding as a one-time event instead of a continuous cycle of value delivery.

Then I fed all of it into Claude and distilled it into this: one master class that covers everything, in plain language, without the jargon, explained so anyone on your team can pick it up and run with it.

I also keep it updated. Books go stale the day they're printed. This doesn't.