I read every onboarding book worth reading.
Donna Webber's "Onboarding Matters," Ramli John's "EUREKA," Wes Bush's "Product-Led Onboarding," Samuel Hulick's "The Elements of User Onboarding.", and many more.
Plus the behavioral psychology, game mechanics, and activation science behind all of it.
Then I fed all of it into Claude and distilled it into this: one master class that covers everything, in plain language, without the jargon, explained so anyone on your team can pick it up and run with it.
I also keep it updated. Books go stale the day they're printed. This doesn't.
Chapter 2: Onboarding Is Not a Feature
Chapter 2: Onboarding Is Not a Feature
Part 1: The Problem
Apr 5, 2026 6:57 PM
Chapter 3: What "Value" Actually Means to Your Users
Chapter 3: What "Value" Actually Means to Your Users
Part 2: The Activation Loop
Apr 5, 2026 6:58 PM
Chapter 4: The Same-Day Win
Chapter 4: The Same-Day Win
Part 2: The Activation Loop
Apr 5, 2026 7:35 PM
Chapter 5: The Straight Line to Value
Chapter 5: The Straight Line to Value
Part 2: The Activation Loop
Apr 5, 2026 7:45 PM
Chapter 6: Friction Is a Feature (Sometimes)
Chapter 6: Friction Is a Feature (Sometimes)
Part 2: The Activation Loop
Apr 5, 2026 7:44 PM