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2026 Activation Audit

Audit your product's onboarding in 15 minutes using Claude.

The same audit I've delivered for dozens of SaaS products

Hi, I'm Bal. This is the exact framework I use when I run activation audits for clients, packaged so you can run it yourself with Claude doing the heavy lifting.

You bring a screen recording and some screenshots. Claude analyzes your onboarding against 11 rules I've refined from years of product work. You walk away with a scored report that reads like the work I'd hand you after a paid engagement.

No generic advice. No "improve your CTAs." Every finding references something Claude saw in your actual product.

Start Your Audit →
Bal Sieber
Bal Sieber Founder of Onboarding Loop. Leading Product at Heatmap. Worked with Google, Microsoft, Intel

75% of your signups never reach their Aha moment

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What you'll get

A score out of 100, with sub-scores for the three parts of activation
Your weakest link, named and explained
Three highest-impact fixes, each with a clear diagnosis, specific actions, and an example of what the fix could look like in your product
A rule-by-rule breakdown of how you scored on all 11 activation principles
An aspirational version of what a great Same-Day Win could look like for your product, in plain language

Most founders run this in 15 to 20 minutes.

How it works

Three steps. The next page walks you through all of them.

  1. Record a walkthrough of your onboarding, from signup to your first moment of real value. Narrate as you go.
  2. Pull screenshots from specific moments in your recording. I'll tell you exactly which ones to grab.
  3. Paste the prompt into Claude, attach your screenshots, and submit. Claude runs the audit.

No sign-up. No email. No paywall.

Who this is for

Founders and product leads at B2B SaaS companies who suspect their onboarding is leaking users but aren't sure where or why. If you have signups but your trial-to-paid conversion is stuck, or paid customers don't stick around long enough to upgrade, this will show you where it's breaking.

If you've never thought about activation as a system, you'll learn the framework by running the audit. If you already know it, you'll use this to pressure-test your assumptions against how your product actually performs.

Ready to run your audit with Claude?

The next page walks you through exactly what to record, what to screenshot, and the prompt to paste into Claude.

Start Your Audit →
Start Your Audit